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Construction Marketing (AIA# TCEMAR) (2 credit hours)
This course will initially define the basic elements of a marketing plan and then explain how a marketing plan is put together. Different marketing data and techniques will be presented. The course will also discuss the 80-20 rule with regard to marketing. Finally, this course will introduce and define new methods of marketing including social media.
Jack MacGiffert
The student will be able to define the elements of a marketing plan.
 
The student will gain and understanding of how a marketing plan is put together.
 
The student will be able to recognize different marketing techniques.
 
The student will be able to execute the 80-20 rule with regard to marketing.
 
The student will become aware of current construction market trends and what owners really want today.
 
The student will gain and understanding of how to use social media to network and market their business.

Titan Continuing Education, Inc. | 1519 Dale Mabry Hwy, Ste 201 Lutz, FL 33548 | Toll Free: 800.960.8858 | Email: info@TitanCE.com .