The student will be able to define the elements of a marketing plan.

 

The student will gain and understanding of how a marketing plan is put together.

 

The student will be able to recognize different marketing techniques.

 

The student will be able to execute the 80-20 rule with regard to marketing.

 

The student will become aware of current construction market trends and what owners really want today.

 

The student will gain and understanding of how to use social media to network and market their business.